MH-1
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S Swimply
Swimply
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Custom Proposal

We audited the marketing at Swimply

The Airbnb of pools and private outdoor spaces. P2P marketplace connecting homeowners with pool seekers.

Bunim, here's what we built for Swimply.

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Strong organic brand awareness but untapped paid acquisition opportunity
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SEO authority is high but AI citation visibility is low — missing from LLM recommendations
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No visible lifecycle email program for host or guest retention
Marketplace Leaders Trust MarketerHire
Lyft Lyft
GoFundMe GoFundMe
The RealReal The RealReal
Reverb Reverb
MasterClass MasterClass
Noom Noom
Faire Faire
Allbirds Allbirds
6,000+
Companies
50,000+
Matches Made
Since 2019
Track Record
Your Team Today
Swimply's Marketing Organization
We mapped your current team to understand where MH-1 fits in.
B
Bunim Laskin
CEO & Co-Founder
A
Asher Weinberger
COO & Co-Founder
M
Marketing Lead
Head of Marketing
G
Growth Team
Growth Marketing
C
Content Team
Content & Social
MH-1 doesn't replace your team — it amplifies them with dedicated humans + AI agents that handle execution at scale.
Marketing Audit
Here's Where You Stand
Swimply has strong brand recognition and organic traffic but significant gaps in paid acquisition, lifecycle marketing, and AI visibility. The marketplace model creates unique dual-sided marketing challenges that a traditional team struggles to address simultaneously.
52
Maturity Score
Developing
SEO / Organic Strong
Good domain authority (DR 65+), ranking for core terms. City-level pages performing well.
MH-1: AEO Agent monitors AI citation visibility. Content Engine scales city pages 10x with programmatic SEO.
Paid Acquisition Weak
Minimal paid presence on Meta and Google. No visible retargeting or lookalike campaigns.
MH-1: Ad Creative Generator produces 10x variants per sprint. Analytics Agent optimizes ROAS by cohort.
Social / Content Moderate
Active Instagram and TikTok presence. UGC from hosts is a strength. No systematic content engine.
MH-1: Content Engine turns UGC + host stories into weekly blog + social + email cadence.
Email / Lifecycle Weak
Basic transactional emails only. No host activation sequences, guest win-back, or seasonal campaigns.
MH-1: Email Optimizer builds full lifecycle: host onboarding, guest re-engagement, seasonal push, review harvesting.
Analytics Moderate
Basic analytics in place. No attribution modeling for marketplace dual-sided acquisition.
MH-1: Analytics Agent builds dual-sided attribution: host acquisition cost, guest LTV, marketplace liquidity metrics.
Competitive Intel Weak
No visible competitive monitoring. Peerspace, Giggster, and local pool rental competitors growing.
MH-1: Competitive Intel Agent tracks competitor pricing, new markets, ad spend, and feature launches weekly.
Top Growth Opportunities
No lifecycle email program
Host churn and guest one-time usage are likely the biggest revenue leaks in the marketplace.
Workflow: Email Optimizer → host activation + guest win-back sequences
Missing from AI recommendations
When people ask ChatGPT or Perplexity 'where can I rent a pool', Swimply needs to be the answer.
Workflow: SEO/AEO Agent → AI citation audit + content strategy for LLM visibility
No paid acquisition engine
Relying on organic alone caps growth. Paid enables city-by-city expansion playbook.
Workflow: Ad Creative Generator + Analytics Agent → test Meta/Google in top 5 markets
Your Team
Your MH-1 Marketing Team
3 elite humans + 7 AI agents working in concert. This is what you get for $30K/mo.
Human Experts
G
Growth Strategist
Marketplace growth loops, supply/demand balance, city expansion strategy
P
Performance Marketer
Dual-sided acquisition (hosts + guests), creative testing, seasonal pacing
C
Content/Brand Lead
UGC-to-content pipeline, host stories, lifestyle brand building
AI Agents
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Content Engine
Host stories + UGC → blog posts + social + email in brand voice. Weekly cadence.
Addresses: Social / Content scaling
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SEO/AEO Agent
City page optimization, AI citation monitoring, programmatic SEO for new markets.
Addresses: AI visibility gap
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Ad Creative Generator
UGC-style + polished ad variants. Separate creative tracks for hosts vs guests.
Addresses: Paid acquisition gap
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Email Optimizer
Full lifecycle: host onboarding, guest re-engagement, seasonal push, review harvesting.
Addresses: Lifecycle email gap
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Competitive Intel Agent
Track Peerspace, Giggster, local competitors. Pricing, new markets, ad spend alerts.
Addresses: Competitive monitoring gap
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Analytics Agent
Dual-sided attribution, marketplace liquidity metrics, city-level ROI tracking.
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Review & UGC Harvester
Collect and curate host/guest reviews and photos for ad creative and social proof.
Active Workflows: 6
New host signs up → Activation sequence: profile optimization tips + first booking incentive + photo guide
Guest books once, doesn't return → Win-back sequence: personalized pool recommendations + seasonal offers
Top-performing UGC posted → Auto-curate for ad creative → generate 5 ad variants → test on Meta
New city hits 50 hosts → Launch city SEO page + local paid campaign + press outreach
Competitor launches new market → Alert + recommended response (accelerate that market or differentiate)
Weekly cadence → Marketplace health dashboard: host supply, guest demand, liquidity by city
Traditional Team
4-5 people + agency
$70-100K/mo
vs
MH-1 Team
3 humans + 7 AI agents
$30K/mo
Output multiplier: ~8x output
How It Works
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
1
AI Audit + Marketplace Roadmap
Full diagnostic on both sides of your marketplace — host acquisition, guest conversion, retention, and marketplace liquidity. Prioritized roadmap in 7 days.
2
Sprint-Based Execution
2-week sprint cycles. Each sprint ships real campaigns — host activation emails, guest retargeting, city expansion pages. You see results, not decks.
3
Continuous Optimization
AI agents monitor both sides 24/7. Host supply alerts. Guest demand spikes. Competitive moves. The system gets smarter every cycle.
Proof
Companies Like Yours
Results from companies in similar industries using MarketerHire.
Lyft
Lyft
Transportation Marketplace
Needed to scale marketing operations quickly while maintaining quality across multiple markets.
5 days
Time to Hire
20+
Markets Supported
40%
Cost Savings
The RealReal
The RealReal
Luxury Resale Marketplace
Scaling consumer acquisition for both buyers and consignors on their peer-to-peer luxury marketplace.
25%
CAC Reduction
+60%
Brand Awareness
The Humans
Meet Your Team
Elite marketers matched to your industry and growth stage.
E Elise M.
Elise M.
DTC & B2B Growth Strategy
Fractional CMO & Growth Strategist
200% eComm Growth
87% Lower CPL
103% YoY Revenue
D David L.
David L.
DTC Performance & Paid Media
VP Growth Marketing
900% Sales Growth
$1B Exit (Nick's)
$1.2M/mo Budgets Managed
C Chris A.
Chris A.
Mobile App User Acquisition
VP Growth Marketing
22M+ App Installs
400%+ ROI Improvement
40-50% CAC Reduction
R Rafael G.
Rafael G.
Performance Creative & Video
Creative Director & Brand Strategist
$1B+ Revenue Enabled
100+ Cannes & D&AD Awards
22X ROAS for Nike
H Himanshu S.
Himanshu S.
E-commerce P&L & MarTech
Chief Marketing & Growth Officer
$100M+ P&L Experience
20+ Years eComm
50+ Team Building
The Proof

This page is the demo.

Custom-built for Swimply. Researched, audited, and deployed using the same AI infrastructure we'd deploy for your marketing. Every section above was generated from real data.

Now imagine what a full engagement delivers.

What will Swimply do with superpowers?

The system gets smarter every cycle. Let's talk about building it for Swimply.

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